The metrics are not the ones a volume-sales dashboard would use. Trend lines, weekly win/loss bars and conversion rates are noise at eight live deals. This answers what is at risk today, and the five tiles are split by whose court the money is sitting in.
Needs action 8
A$140,100
Leads and deals waiting on us
Awaiting customer 5
A$53,400
Sent — their decision
No response 3
A$305,700
Over 7 days · oldest 14d
Committed 3
A$220,300
In production and delivery
Accepted in August
A$196,300 ↗ 37%
vs A$142,800 in July
Where the money is sitting8 deals · A$609,700
A$8,000Not quoted · 1
A$359,100Quoted · 3
A$21,400Accepted · 1
A$47,200In production · 1
A$173,100Delivering · 2
Snapshot, not a trend. A$359,100 — 59% of everything open — is sitting in quotes we have already sent.
How long things have been waiting2 over 15 days
Open items across leads and deals, by time since the last move.
Open workLive
GroupItemsShareValueOldest
Needs action844%A$140,1003d
Awaiting customer528%A$53,4005d
No response317%A$305,70014d
In progress211%A$109,600—
Today4
09:00Booked
Site measure
Carlton renovation · M. Hollis
11:30Booked
Install — 3 windows uPVC
Brighton · J. Napier
TodayDue
Q4 follow-up due
100 windows · Docklands
14d agoOverdue
Q3 unanswered
Curtain wall · Southbank tower
2 booked · 1 due · 1 overdue
Agent this month
- Replies drafted
- 41
- Sent as written
- 29 · 71%
- Edited before sending
- 12 · 29%
- Knowledge coverage
- 85%
6 questions had nothing to cite
The inbox is organised by person, not by message. One customer and one topic split across four list rows was the biggest defect in the old design. Own / Shared sits at the top with the account itself printed, because the classic accident on a shared mailbox is replying from the wrong identity. The right column is the bridge to Leads: state belongs to Leads, action belongs to the Inbox.
Shared 7sales@ · +61 3 9xxx
Mineowner@harbourbuild
All 9Gmail 6WhatsApp 3
M
Dan Whelan
Address is 10 Gallen Rd — do you run…
A
alex · Kestrel Developments
Sizes attached — 60 casement + 40 fixed
S
Sophia
I want to build a new house. How to order…
L
Laneway Cafe · ops
Can we push the site measure to Friday?
K
Kingspan Supply
Aluminium price list — Q4 update
M
M. Hollis
Thanks — see you Monday 9am
M
Dan Whelan
d.whelan@gmail.com · Gmail · Shared
Fri 24 Jul
I forget to mention my address in my previous email: 10 gallen road, Melbourne. Do you run business in Melbourne? Thanks YM
20:40Hi YM — yes, we cover all of metro Melbourne. To quote I'll need the window sizes and how many.
21:55 · AI ✓✓This is my last email. Do you see the address???
20:48no reply for 9 days
Suggested reply · uses 2 company rulesApologies for the slow reply — yes, we have your address at 10 Gallen Rd. To price this we need: 1) how many windows, 2) approximate sizes…
Write a reply…
Customer
Dan Whelan
First contact 24 Jul · 5 messages · no orders yet
Linked lead
3 windows uPVC
2 of 7
Still missing — ask in this reply
→Quantity
→Dimensions
✓Site address
Earlier with this person
3 threads before this one, all about the same 3 windows. Merged into one lead on 26 Jul.
A queue, not a board. The first cut is whose turn it is — a brand-new enquiry and a customer reply are the same job: both are on your desk today. The discrete stage was absorbed into the completeness meter. Click any row to open it.
Leads
Enquiries from every channel. Complete the information required to quote.
All messagesDeclined · 4
Needs action5Sorted by time waiting
New enquiries — decide whether to take them
1/7
Re: WINDOW INQUERY
Dan Whelan · gmail
9d
Qualify or decline
1/7
Quotation for a new building 100 windows
alex · gmail
2d
Qualify or decline
Customer replied — review and send the next request
3/7
100 windows · Docklands
alex · Kestrel Developments
4h
Verify dimensions
5/7
4 sliding aluminium · rear extension
s.okafor
1d
Confirm glazing
7/7
2 entry doors · Brighton
j.napier · outlook
6h
Ready to qualify
Awaiting customer3Request sent · no action needed
4/7
6 double-glazed · Carlton renovation
m.hollis · gmail
1d
Sizes and colour
2/7
Shopfront glazed door · Richmond
ops@lanewaycafe
2d
Site measure
5/7
Balcony sliding door · Southbank
k.tran · gmail
3d
Delivery date
No response2Over 7 days · follow up or close
2/7
3 windows uPVC · replacement
d.whelan · gmail
12d
Call or close
3/7
Garage roller door · Preston
d.osei · gmail
9d
Call or close
The checklist is laid out as a spec sheet, not a to-do list. The dashed gaps in the value column are the completeness reading. Anything the AI extracted from an attachment is a distinct third state — it holds a place and prompts you, but does not count toward completeness. Machines misread hand-drawn dimensions; that human gate cannot be skipped.
100 windows · Docklands
alex · Kestrel Developments Pty Ltd · First enquiry 1 Aug · Round 2
Needs action · 4h
Required before quoting
3 of 7 confirmed
ItemValueSource
✓Quantity100 units1 Aug
✓Site addressLot 14, Docklands Dr, Melbourne VIC 30082 Aug
✓Type & operation60 casement + 40 fixed2 Aug
?Opening dimensions12 sets · B3 and B7 unclearsizes.jpg
→Glazing—
→Colour & finish—
→Required on site—
—Removal of existingNot applicable · new buildYou 2 Aug
✓ Confirmed
? Read by AI — needs verification, not counted
→ Included in this request
— Not applicable — excluded from total
Information request · Round 2Built from checklist
To alex <alex@kestreldev.com.au>Re: 100 windows
Hi Alex,
Thanks for the dimensions. To price the 100 windows we still need three things:
Once we have these we will send a formal quotation within two business days.
Thanks for the dimensions. To price the 100 windows we still need three things:
- Glazing — double glazed or single? Do you need Low-E?
- Colour and finish — same colour inside and out?
- Required on site — when do you need them for installation?
Once we have these we will send a formal quotation within two business days.
Numbered checklist · company ruleOne clear next step · company rule
CorrespondenceOpen in Inbox
1 Aug 18:32
alex Inbound
I have a new project and need 100 windows for bedroom. please provide quotation.
1 Aug 19:05
You Round 1 · 5 items
Address, quantity, type, opening dimensions, delivery date
2 Aug 09:14
alex Inbound · attachment
Lot 14 Docklands Dr. 60 casement + 40 fixed. Sizes attached. sizes.jpg
Not ready to quote
3 items outstanding, 1 awaiting your verification. This unlocks automatically.
Create Deal without the checklist
CustomerReturning
- Company
- Kestrel Developments Pty Ltd
- Previous orders
- 3 · last Mar 2026
- Payment
- 30 days · no arrears
- Usual spec
- Double glazed · dark grey
Sources used
- Company rules
- 2
- Checklist gaps
- 3
- Interaction history
- 3 orders
CRM not connected
Each row encodes two separate things. The grouping says who owes an action (it oscillates); the four-pip meter says how far the money has committed (it only moves forward). The first row has three things open at once — first batch shipped, customer added windows needing a re-quote, and stage 2 still with the customer. A single-column board cannot express that.
Deals
Qualified work. Status follows the documents, not a manual stage.
Completed · 18Lost · 5
Needs action3We owe a document or a decisionA$140,100
Delivering
100 windows · Docklands
Kestrel Developments
A$110,700
Q5 variation to price · 1 more open
3d
Not quoted
2 entry doors · Brighton
J. Napier
est. A$8,000
Estimating — due today
6h
Accepted
6 double-glazed · Carlton renovation
M. Hollis
A$21,400
Customer accepted — raise order
1d
Awaiting customer2Sent — their decisionA$53,400
Quoted
Shopfront glazed door · Richmond
Laneway Cafe
A$14,800
Q1 sent — acceptance
5d
Quoted
Warehouse louvres · Sunshine
Bayside Industrial
A$38,600
Q2 sent — acceptance
2d
No response1Over 7 days · follow up or closeA$305,700
Quoted
Curtain wall · Southbank tower
Meridian Constructions
A$305,700
Q3 sent — no reply
14d
In progress2Committed · nobody waiting on a decisionA$109,600
In production
Balcony sliding doors · Southbank
K. Tran
A$47,200
Frames due 22 Aug
—
Delivering
Office partitions · Fitzroy
Northgate Fitout
A$62,400
D2 due 4 Nov
—
The document ledger is the reason the container model exists. Three quotations sit side by side, superseded ones carrying the reason they were superseded. Six months later, "why did this drop from 203k to 184k" is answered here rather than by digging through email. The variation hangs indented under the order, because it supersedes nothing — it adds.
100 windows · Docklands
Kestrel Developments Pty Ltd · Qualified 6 Aug · from enquiry 1 Aug
Needs action · 3dDeliveringA$110,700 committed · A$86,200 open
Documents5 quotations · 1 order · 2 deliveries
Quotation5 · 2 open
Q5A$12,400DraftVariation to order #1042 — 4 highlight windows added 21 OctPricing
Q4A$73,800Sent 18 AugStage 2 — remaining 40 unitsOpen
Q3A$184,500Sent 8 AugAccepted 12 Aug — stage 1 only, 60 unitsAccepted
Q2A$196,2007 AugSuperseded — Low-E removed at customer requestSuperseded
Q1A$203,8006 AugSuperseded — priced before B3/B7 were verifiedSuperseded
Order1 · partial · 1 variation pending
#1042A$110,70012 Aug60 of 100 units — stage 1 · in productionConfirmed
Q5+A$12,400DraftScope change — not committed until accepted; frames already cutVariation
Delivery2 scheduled · 1 dispatched
D130 unitsSent 20 OctReceived on site — signed by site foremanComplete
D230 unitsDue 4 NovAwaiting glazing line — bookedScheduled
Quote basisCarried from the lead · 7 items
✓Quantity100 units — 60 ordered, 40 quoted1 Aug
✓Type & operation60 casement + 40 fixed2 Aug
?GlazingLow-E removed at Q2 — confirm for stage 27 Aug
✓Colour & finishMonument outside / white inside5 Aug
Showing 4 of 7 — items that changed after qualification
Open items3
- We owe
- Q5 price · 3d
- Customer owes
- Q4 acceptance · 6d
- Scheduled
- D2 · 4 Nov
Listed under Needs action because Q5 is the tightest open item. Commitment shows Delivering — that is a separate reading.
Next
Frames for the 4 added windows are already cut against stage 1. If Q5 is not accepted, that cost sits with us.
CustomerReturning
- Company
- Kestrel Developments Pty Ltd
- This deal
- A$184,500
- Previous orders
- 3 · last Mar 2026
- Payment
- 30 days · no arrears
Grouped by job, not by date. A date view already exists on their phone, so repeating it adds nothing. Grouping puts clashing dates next to each other — and more importantly it is the only way to show a date that should exist and does not (the hatched rows). An event with no date has no position on a timeline, so a date view physically cannot display it.
Calendar
Bookings from your connected calendar, alongside dates your jobs depend on.
By jobBy dateGoogle · synced 12m
Schedule by job2 clash3 unscheduled
100 windows · DocklandsKestrel Developmentsclashnext 2 Nov
22 Aug◆Frames off the line — 60 unitsFrom order
2 Nov07:00●Stage 1 installationGoogle2d early
4 Nov◆Delivery D2 due — 30 unitsFrom deal
Nov 2026month only◇Stage 2 required on siteFrom checklist
not set○Stage 2 delivery — 40 unitsQ4 not accepted
Curtain wall · Southbank towerMeridianexpiringnext 22 Aug
6 Aug14:00●Site walkthrough with builderGoogle
22 Aug◆Quotation Q3 validity ends — no reply for 14 daysFrom deal
Balcony sliding doors · SouthbankK. Trangapnext 22 Aug
22 Aug◆Frames off the lineFrom order
not set○Delivery — order confirmed 9 days agoNothing booked
not set○InstallationNothing booked
6 double-glazed · Carlton renovationM. Hollison tracktoday
Today09:00●Site measureGoogle
this week◇Quotation promised after the measureFrom reply
3 windows uPVC · replacementDan Whelan · leadtoday
Today11:30●Install — previous job, warranty call-backGoogle
● booked, with a time◆ a date the job depends on◇ only a month or a week is known○ should exist, nothing booked
Google read-only · From deal derived
This page is designed backwards. The first block is not "how many documents do we have" but "where does the agent keep getting stuck". The lead checklist tracks what we do not know about the customer; these gaps track what the agent does not know about us. Same device, opposite direction.
Company Wiki
What the agent knows about your business, and what it keeps getting stuck on.
Published · 24Draft · 3
Unanswered — the agent had nothing to use6 this month
HitsQuestionLast needed on
7Lead time for Low-E double glazing
5Do we install, or supply only?
4Minimum order for commercial pricing
2Warranty period on powder-coated frames
1Can we quote in NZD?
Recorded whenever a reply was drafted with no published knowledge covering the question. Answering one publishes it and back-links the enquiries that needed it.
Communication rulesApplied to every draft
RuleAddedUsed
When information is missing, request it in a numbered checklist41
End the reply with one clear next step41
Never quote a price before dimensions are verified6
Always state lead time in business days, not weeks18
Published knowledgeSorted by use
EntryFromUsedLast
Standard glazing options and U-values342d
Powder-coat colour range221d
Delivery zones and freight charges194d
Payment terms and deposit policy119d
Site measure booking process36w
Historical aluminium supplier list0never
Entries never used in 90 days are candidates for removal — unused knowledge still costs the agent attention.
Coverage
- Replies drafted
- 41 this month
- Used knowledge
- 35 · 85%
- Found nothing
- 6 · 15%
Four of the six were the same two questions. Answering them takes coverage to about 95%.
Sources
FileBuiltStatus
✓specs-2026.pdf
✓colours.xlsx
?terms-2026.pdf
—Company website